The Big Book of Real Brand Guidelines

The Big Book of REAL Brand Guidelines By submitting this form, you are also subscribing to How to Be Brilliant, …

The Big Book of REAL Brand Guidelines

Wouldn’t it be great if you could see how global companies plan their marketing and branding strategies in ONE convenient place?

Imagine having easy access to more than 100 REAL brand guidelines.

We’re not talking the same old, same old brand guidelines you’ve already seen on every other marketing website. Instead you’ll find brand guidelines for international hospitality and tourism boards, non-profit organizations, churches & universities, government entities and more.

Real Brand Guidelines
Real Brand Guidelines

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By submitting this form, you are also subscribing to How to Be Brilliant, our weekly newsletter with tips on branding, marketing and the art of standing out. For more information, review our Privacy Policy.

what’s Inside

Valuable Insights
  • Real-World Examples: Gain insights from more than 100 real brand guidelines produced by a variety of global businesses and non-profit organizations.
  • Inspiration: Discover innovative ideas and best practices from global brands.
  • Fuel Your Creativity: Get new ideas on how to elevate your own brand presence.
  • Expertise: Gain insights from industry experts and professional designers.
Hospitality Brands

Find brand guidelines for more than 20 tourism boards and visitor destinations, from the Land of Enchantment (New Mexico), all the way to Travel Oregon, Destination Canada, Visit Korea and beyond.


Government Agencies

Public sector agencies are required to maintain consistent messaging and outreach standards. Check out the brand guidelines of agencies such as the U.S. Office of Justice Programs, NASA and even the brand guidelines for Bhutan’s National Land Commission Secretariat. Their document was created completely by volunteers!


Non-Profit Associations

See how mission-driven organizations like Save the Children (China), Easterseals (SW Florida) and, yes, even Destination Pickleball, maintain consistent messaging across multiple audience channels.


Universities and Colleges

Prestigious academic institutions have many constituents-from students and parents, to alumni, donors and faculty. See how some of the leading universities create their messaging frameworks in more than 20 amazing university brand guidelines.

why Do You Need Brand Guidelines?

Brand guidelines are an operating manual of sorts. They serve as a roadmap to guide businesses in creating consistent messaging across all touchpoints, from your website to your your social media channels to your print advertising.

In some of our examples, you’ll see the brand guidelines even detail consistent standards for architecture, uniforms, and even school songs.

Brand Guidelines also help businesses save time, especially when they include templates for emails, social media posts, letterhead, packaging and more. By creating standardized visual templates, businesses do not need to reinvent the wheel every time they create new outreach materials.

Download 100+ Real Brand Guidelines for FREE

If you’re ready to dive deep into the world of branding, download the links to these brand guidelines, absolutely FREE.

Simply fill out the form below and we’ll send the download link right to your inbox.

The Big Book of Real Brand Guidelines is built as a Notion page, so it’s easy to use. And dynamic. Which means we are constantly adding more brand guidelines. So keep the page bookmarked and check back often for new content.

Need help creating your own brand guidelines and messaging frameworks? Schedule a Free discovery call so we can talk about your needs..

Real Brand Guidelines

Download Your Free Copy Now

By submitting this form, you are also subscribing to How to Be Brilliant, our weekly newsletter with tips on branding, marketing and the art of standing out. For more information, review our Privacy Policy.