Brand Guidelines Service

Create Custom Brand Guidelines

Create Custom Brand Guidelines

Upgrade and align your marketing for maximum impact.

It is not difficult for a business to lose brand cohesiveness, especially as it grows or brings on new team members. Whether you’re a start up or a long-standing pillar of the community, it is good business practice to have a seasoned third-party expert do a brand audit of marketing efforts.

Why? Inconsistent messaging can lead to a lack of trust and even a potential loss of business among clients and potential clients. Even something as simple as an outdated website copyright date could have a detrimental effect, leaving clients wondering about your commitment to excellence, or even worse, wondering if you are still in business.

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Basic
Plan

Ideal for individuals who need a basic bio for their website or social media sites.

Includes your core bio and a brief highlight of up to three of your key services.

Up to 500 words

One 60-minute Strategy Call.

Up to three revisions.

$300

Standard
Plan

Get multiple profiles written in one easy-to-book plan.

Includes your core bio and a brief highlight of up to three of your key services.

Up to 500 words (x2)

I’ll also walk you through the set up or revision of your LinkedIn Profile.

Up to three Strategy Calls,.

Up to three revisions.

$550

Deluxe
Plan

Build profiles for up to five team members.

Or, use this service for one bio and up to ten descriptions for your products and services.

Up to 500 words (x10)

I’ll also walk you through the set up or revision of your LinkedIn Profile.

Up to three Strategy Calls.

Up to three revisions.

$1,000

Contact Me

Contact me to book your service or to set up a FREE 15-minute Discovery Call.

How My Bio Writing Service Works

Strategy Call

We start with a Strategy Call where we’ll enjoy a virtual coffee while discussing your background, your achievements, your goals, and what you want your bio to accomplish.

Audience Value Matrix

I’ll walk you through my proprietary Audience Value Matrix process, to help us align your customer needs and expectations with your products and services.

First Draft

I’ll complete the first draft of your 500-word (approx.) bio and then send it off for your review.

Review Process

You’ll have up to three rounds of revisions to get your bio JUST right!

Final Draft

I’ll deliver your final draft in a fully editable format (Google Docs or Microsoft Word), so you can use it over and over again, and update it as you grow your business.

Why Choose This Bio Writing Service?

100% Custom Content

I’ll never use AI to write your bio. Instead, I talk with you about your aspirations, and then build a totally unique, human-written bio.

Tailored To Your Personality

Whether your brand is funky or feisty, polished or premium, I’ll craft a bio written in YOUR voice.

Years of Bio Writing Experience

I have years of experience crafting bios for executives, entrepreneurs, and non-profits. I’ve even made government officials sound less, well, government-like. All the bios I write are built for maximum impact – to help you to stand out and drive connections.

Save You Time

You focus on what you do best – running your business and changing your corner of the world – while I handle all the writing.

Types of Professional Bios I Write

  • Executive Bios: Demonstrate your authority, leadership and industry impact.
  • Personal Bios: Capture your unique personality and brand story.
  • Professional Bios: I am especially skilled in writing corporate profiles for non-profit executives, government officials, artists and solopreneurs.
  • LinkedIn Profiles: I can work with you to enhance your LinkedIn profile with a professionally written summary and updated experience section narrative.
  • Speaker Bios: I’ll write a speaker bio that attracts attention and demonstrates your experience as a sought-after guest speaker.
  • Products and Service Descriptions: I don’t only help people shine. I can also help you capture the unique personality of your products and services.

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Testimonial

We appreciate and value how Monica at Be The Red Umbrella painted a picture of who we are, what we do, and our why through the creation of a few simple elements previously missing in our marketing.

Now potential clients experience who we are for themselves. We don’t have to “sell” what we do. We can focus on building rapport with potential clients and let the marketing materials do the rest.

– Lisa Jackson, Envive Solutions  

Is Your Bio Doing Enough to Tell Your Brand Story?

Does your bio tell people what you do?
Is it engaging and easy to read?
Does your bio accurately reflect your brand voice?
Does your bio clearly convey your unique accomplishments and achievements?

Brand Guidelines

Outline Your Brand Strategy With Brand Guidelines

Your car company wouldn’t release a vehicle without an owner’s manual. Doesn’t your business deserve similar attention?

Your brand guidelines document is an owner’s manual of sorts; a blueprint on maintaining consistency across all marketing channels and customer touchpoints. This not only strengthens brand recognition but also builds trust with your audience. And, strategically, it helps businesses keep theri focus on what’s important.

Authority Branding

Our Authority Branding service, the art of defining and demonstrating your unique expertise, is at the heart of what makes us different. Whether you need a growth strategy, a brand refresh, or a business plan, we start by clarifying YOUR story.

What is your purpose and your passion? What are the experiences and expertise you offer that cannot be found anywhere else? How can we showcase the value you deliver?

Once we identify your unique super power-the wow factor only YOU can deliver-we begin planning a brand strategy that is as individual as you are.

Brand Guideline Services

If your marketing efforts are not delivering their intended results, I can help. I specialize in brand messaging and my popular Brand Report Card service includes suggestions on how to strategically upgrade and align your messaging for maximum impact.

Why? Inconsistent messaging can lead to a lack of trust and even a potential loss of business among clients and potential clients. Even something as simple as an outdated website copyright date could have a detrimental effect, leaving clients wondering about your commitment to excellence, or even worse, wondering if you are still in business.

Brand Report Card

I start by clarifying your overall brand strategy. In other words, what do you stand for and how do you stand out? (If you haven’t already taken this step, we can work with you to help define your brand pillars.)

Our final report includes insights and actionable tactics on how to update and align your marketing efforts for maximum impact. In your final Brand Report Card, we evaluate the following elements:

  • Brand Clarity: Is it clear what you do, what products and services you offer, and what results you deliver?
  • Brand Audience: Does your brand clearly identify and speak to your preferred audience?
  • Brand Authority: Does your brand clearly position you as a leader in your field?
  • Brand Identity: Are your brand’s visual elements–logo, brand colors, fonts–consistent and do they align with your overall brand strategy.
  • Website & Brand Content: Does your marketing, web content and brand narrative correctly reflect your brand strategy?

Final Brand Report Card

Your final Brand Report Card evaluates all the above elements, and helps you identify the weak spots that may be confusing to your audience.

Pricing

  • $299 (Report Only)
  • $599 (Report With Strategy Planning Session)

My Services

Brand Report Card

Perfect for DIY marketers 

If your marketing efforts aren’t delivering their anticipated results, I will review your content and provide feedback on how to tweak your messaging so it best showcases your strengths.

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Brand Narrative

Highlight successes over services

Does your content paint a vivid picture of success? I’ll work with you to identify your unique strengths, and then build a custom content plan for your core web pages.

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Book a Consultation

Personalized Solutions

What are your branding needs? Contact me to for a free, 15-Discovery Call.

I also offer one-on-one mentoring sessions.

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Creating a strong brand framework is a critical step for entrepreneurs looking to build a rock solid business identity. While brand strategy is often considered a tool that only larger organizations use, following a brand strategy can help all businesses–including solopreneurs, artists, non-profits, and even community leaders. In short, the brand framework helps define what you do and how the marketplace should perceive you and share your message.