Hey, there! If you’ve landed on this page, we probably met at a trade show or conference. It is a pleasure to meet you!

My name is Monica Poling, and I’m the founder and Chief Identity Officer at Sounding Line Consulting and Be the Red Umbrella, where I specialize in helping individuals and businesses like yours stand out and be remembered.

Marketing, Branding & Standing Out

I love helping you uncover and highlight what makes you unique—that SECRET SAUCE that motivates people to notice, engage with and remember you.

My services fall under five main pillars:

  • Brand Strategy for New Businesses
  • Brand Audit & Brand Refresh for Established Businesses
  • Executive Storytelling & Web Content Packages
  • One-on-One Consulting
  • SCORE Subject Matter Expert // Free Monthly Webinars


I have more than 20 years experience working with non-profits, arts and culture, destination marketing, and economic development associations. But mostly, I believe in empowering small businesses like yours. Whether you’re creating art, strengthening your communities or battling pests, I’ll equip you with the tools you need to stand out from the competition.

If you’d like to know more, feel free to contact me and set up a free 15-minute Discovery Call.

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