Style Guide
For MonicaPoling.com and Gen X Junction; Last updated: October 15, 2025
Brand Colors
Arcade
Shadows
#192231
Neon
Mirage
#76323F
Cassette
Plum
#985E6D
Midnight
Static
#98878F
Synthwave
Fog
#DBD4DA
Tranquility Dust
#F4EEF0
Gen X Junction Logos
Gen X Junction
Main Logo
Gen X Junction
Reverse Logo
Gen X Junction
Light Logo
Gen X Junction
Horizontal Logo
Gen X Junction
Conversation Logo
About Monica Poling
Monica Poling Bio (Short)
Monica Poling is a marketer, business planner, brand strategist, and gatherer of people. She is the creative caretaker of Gen X Junction, a community and test lab for Gen X entrepreneurs, and she also runs her own business strategy consulting firm. She is the Education Director for the Albuquerque Chapter of the Service Corps of Retired Executives (SCORE). She is also a professional speaker, passionately talking about How to Find Your People, How to Generate Audience Energy, and How to Build a Community.
Monica Poling Bio (First Person)
Hey there, I’m Monica Poling, and I help Gen X entrepreneurs build businesses they love.
I believe the secret to building a successful business is starting with your SECRET SPICE MIX—that special blend that adds a little flavor to everything you do. By connecting your unique value with what your audience truly cares about, you’ll create a business that resonates deeply with the people who matter most.
Sometimes I identify as a business strategy pro, all about KPIs and milestones. But I also love creating the stories behind the numbers. I love helping others find clarity, get confident and build bold action plans.
Formally, I am the creative caretaker of Gen X Junction, a community and test lab for Gen X entrepreneurs, and I also run a business strategy consulting firm. I am also the Education Director for the SCORE Albuquerque Chapter, and a professional speaker on conference stages.
Want to connect? Book a free strategy session now.
💥Let’s Make Some Noise!💥
What’s My Why?
Despite Gen X’s significant economic impact, our generation tends to resist labels (Don’t even think about calling us old.) We are also known to have a healthy mistrust of media narratives.
Since we don’t celebrate our unique Gen X-ness or even seek out the spotlight, marketers and the media focus on our noisier generational siblings. In particular, success is frequently portrayed through a youthful lens. This exclusion has left some Gen Xers feeling like there’s no room at the success table.
Enter the Gen X Rebels, who are resisting the story that our generation is bland, boring and hapless. We are taking control of the narrative, to ensure our impact, our creativity, and our youthful joie de vivre is equally represented. Together, we remind the world (and ourselves) that success doesn’t have an age limit.
Brand Colors
Primary Brand Colors
Secondary Brand Colors
Brand Infographic Color Palettes
Goose Egg
#F4EEE8
Dusty Mesa
#D0B7A8
Shitake
#C8BDAD
Slate
#ADB697
Envy
#6E7857
Sandia Snow
#EEF4F2
Green Jeans
#B5BDBA
Whisper
#9DAAA5
Old Town
#488288
Blue Lake
#297490
Raw Milk
#E4E0D2
Tickled Pink
#B896A1
Plum Dandy
#856977
Cranberry Jelly
#6B3D4F
Adobe
#766358
Desert Willow
#EAD9BC
Dream Sienna
#DB9D7A
Desert Rose
#C48074
Burnt Orange
#C46637
Brick House
#994F42
Thank you the Albuquerque Housing Authority for providing the inspiration for our color palettes. (View ABQ Housing Building Color Palettes PDF.)
Primary Color Tints
#8F1806
#9A442B
#AD6550
#C08573
#D0A697
#E1C7BC
#EDDED4
#6B7C1F
#859052
#9BA46F
#B0B78D
#C5CBAA
#DADEC7
#E9EBDB
#4A2D4F
#624E66
#7E6D80
#9A8C99
#B4ABB3
#D0CBCD
#E3E0DE
#DE8A86
#DD9F97
#E4B0A9
#E9C1BA
#EFD2CB
#F4E2DC
#F9EEE7
#58302D
#6F514B
#89706A
#A38E86
#BBADA5
#D4CBC4
#E5E0D9
Typography
Menu
Font: Poppins– 12px, Weight – 700
Main Content
Font: Poppins, Size – 18px, Weight – 400
Headings – H1
Font: Chelsea Market
Size – 32px /
Weight – 700
Fusce vulputate augue sit amet nunc egestas volutpat.
Headings – H2
Font: Chelsea Market
Size – 22px /
Weight – 700
Fusce vulputate augue sit amet nunc egestas volutpat.
Headings – H3
Font: Chelsea Market
Size – 18px /
Weight – 700
Fusce 8vulputate augue sit amet nunc egestas volutpat.
Headings – H4
Font: Chelsea Market
Size – 16px /
Weight – 700
Fusce vulputate augue sit amet nunc egestas volutpat.
Headings – H5
Font: Chelsea Market
Size – 16 px /
Weight – 700
Fusce vulputate augue sit amet nunc egestas volutpat.
Headings – H6
Font: Rubik
Size – 18px/17px
Weight – 700
Fusce vulputate augue sit amet nunc egestas volutpat.
Buttons
Global Colors
contrast: #172021
contrast-2: #273227
contrast-3: #666666
contrast-4: #a3a791
base: #faf0e2
base-2: #ffffff
accent: #fbbb7b
accent-2: #5b7f1d
[interact id=”6688eed75d65c5e26a17b0fb” type=”quiz” mobile=”false”]
My Services
Brand Report Card
Perfect for DIY marketers
If your marketing efforts aren’t delivering their anticipated results, I will review your content and provide feedback on how to tweak your messaging so it best showcases your strengths.
Learn MoreBrand Narrative
Highlight successes over services
Does your content paint a vivid picture of success? I’ll work with you to identify your unique strengths, and then build a custom content plan for your core web pages.
Learn MoreBook a Consultation
Personalized Solutions
What are your branding needs? Contact me to for a free, 15-Discovery Call.
I also offer one-on-one mentoring sessions.
Learn MoreCreating a strong brand framework is a critical step for entrepreneurs looking to build a rock solid business identity. While brand strategy is often considered a tool that only larger organizations use, following a brand strategy can help all businesses–including solopreneurs, artists, non-profits, and even community leaders. In short, the brand framework helps define what you do and how the marketplace should perceive you and share your message.