Ask the Expert
Turn your organizational knowledge into an on-demand search engine
Answer questions. Capture leads. Share your expertise on demand.
People are changing how they buy. They’re not browsing websites anymore. They’re not reading FAQ. They’re not filling out contact forms and waiting 48 hours for an answer.
They want information — real answers — delivered on demand. They want immediate gratification. AI and the algorithms are accelerating this. Search is already taking the 25 years of data it’s accumulated about your business and delivering answers on your behalf – whether you like it or not.
Here’s the problem: You’re sitting on a goldmine of expertise. But it is siloed across systems. It is scribbled on Post-It Notes, hidden in 2024 archives, and lost deep in pages pages nobody updates. So when people have to hunt for answers, or worse, wait, they lose interest. They turn to AI.
What Does Ask the Expert Do?
Ask the Expert takes your knowledge and builds an AI-powered search engine trained on your data, and ready to deliver what people want to know most.
A custom AI-powered search engine
Lead capture built into every conversation
A private knowledge base you control
Insight into what customers are really asking
A system that grows smarter as people use it
And its easy to manage. Your core data is organized on a single Google Sheet – one you control — so it is always “on.”
You keep your voice. Your values. You own your expertise. The agent delivers it on demand.
See Ask the Expert in Action
What’s your biggest AI opportunity? Ask the ancient navigators and get your personalized AI action plan and checklist.
Kirsten Poling and Dennis Higgs have been farming their 10-acre property just north of Harrow, Ontario, Canada since 2003.
Data on Tap
Your business expertise is your competitive edge.
Data on Tap is a growing collection of interactive tools that showcase what’s possible when AI meets business intelligence. Most tools can be built in an afternoon.
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Every business I’ve ever worked with knows more than their website says. That gap costs them real money. Ask the Expert is the cure for businesses who know they’re worth more but are stuck on how to express it.
– Monica Poling
Your Custom Search Engine
Ask the Expert takes your knowledge – and the sources you identify as most relevant – and builds an AI-[powered search engine so customers get instant access to what they want to know most.
Ask the Expert is different than a chatbot. Ten ways different.
- It captures leads without a form. No popup. No conversational interruption. The AI agent earns the email through value — it answers their question, builds trust, and then asks naturally. When someone drops their email, it goes straight to a Leads Tab and triggers a personalized welcome email or sequence.
- It speaks in your voice. No generic responses. Kirsten and Dennis don’t say “I am unable to answer that question right now.” They say, “Our hens are active.” Your agent sounds like you — because it was built for you.
- You control the brain. Your main engine is built in a single Knowledge Sheet (Google Sheets). You control it. Add a product, change a price, update your hours — the agent adapts immediately. No retraining. No developer. No support ticket. Just a single spreadsheet.
- The Log Tab is a free focus group. Six months of data that reflects “Wat are people really asking?” is far more valuable than any market research you could buy. Products you didn’t know people want. Questions that reveal confusion about your pricing, your story. A real-time window into your customer’s mind. A chance to correct what’s missing or outdated.
- You own everything. Every question asked, every answer given, every email captured. Your Knowledge Sheet sits active in the back end. It’s not a public page that every bot can index. No vendor can resell your info. No dashboard holds it hostage. It’s yours. Forever.
- It connects to live external data. Weather. Regional directories. Seasonal content. Currency exchange. News. Your agent doesn’t just know you — it knows your world, and it can answer questions that static knowledge never could.
- It knows when to stop talking. When a conversation needs a human, it hands off cleanly and stops. No infinite loop. No “is there anything else?” One Knowledge Sheet. A little AI connectivity. Your people get their weekends back.
- You don’t build it alone. Organizing your knowledge is harder than it sounds. What do customers really want? What’s missing? What’s buried in an email from 2022 that could be your next best content? I work with you to surface, structure, and sequence your expertise before a single line of the agent is written. That’s knowledge strategy — and it’s built into every project I work on.
- It’s built on the idea of community. Ask a Farmer connects to Windsor-Essex tourism feeds. A chamber agent could cross-link to the city registrar. A tourism board could surface local itineraries. A non-profit could share sponsor news or industry trends. The architecture is designed to share — feeds, directories, partner networks — because your customers don’t live in a silo. Neither should your knowledge.
- It scales to any industry, any expertise, any community. Today it’s Ask a Farmer. Tomorrow it’s Ask a Lawyer, Ask a Chamber. Ask a Space Expert. Ask a Taco Maker. The architecture is identical. Your Knowledge on demand.
How Much is Ask the Expert
Every build is scoped to your knowledge, your data sources, and your business. A restaurant and a regional chamber have different needs — and different builds.
Typical projects range from $1,500-$5,000 depending on complexity. No mystery pricing. No surprise scope creep. Just a clear picture of what you’re getting and what it takes to get there.
Book a Vision Call and we’ll figure out exactly what yours looks like, including what it costs.
Is Ask the Expert Right for You?
Ask the Expert is built for any business where what you know is your differentiator.
Professional services. Consultants. Trade organizations. Chambers. Restaurants. Farms. Specialty retailers. If your knowledge is scattered and hard to find for the people who need it most, we should talk.
Ready to Put Your Knowledge to Work?
In thirty minutes, we’ll map what your Ask the Expert build looks like — what data sources make sense, what questions it needs to answer, what it would take to get it live.
No obligation. No pitch. Just clarity on whether this is the right next move for your business.