Content Strategy for Arts & Culture Organizations
Your cultural heritage is a legacy worth protecting. A thoughtful content strategy ensures your stories are preserved, shared authentically, and celebrated by visitors.
A Thoughtful Approach to Cultural Storytelling
Just as storytellers have passed down legends for generations, your stories deserve to be heard, honored, and preserved. A strong content strategy ensures your heritage is shared with integrity, attracts engaged and respectful visitors, and safeguards cultural authenticity for the future.
Content Marketing for Cultural & Indigenous Organizations
Your content marketing must strike the perfect balance. You need an approach that honors your storytellers while attracts engaged and respectful visitors.
With decades of experience in cultural tourism marketing, I specialize in helping arts, culture, and Indigenous organizations craft content strategies that honor their traditions and amplify their reach.
Preserve & Share Your Culture → Create email campaigns that honor your traditions while engaging modern audiences
Increase Museum and Cultural Center Engagement → Drive meaningful participation in your programs, events, and exhibits
Strengthen Community Connections → Keep your community and your stakeholders informed and involved with consistent, culturally appropriate communication
Reach the Right Audiences → Attract respectful visitors who value and honor your cultural heritage
Hospitality and arts marketing organizations thrive when they build relationships with their audience. But you can’t cultivate relationships if you’re not communicating with your customers. – Monica Poling
🔥 Free Marketing Workbook 🔥
Marketing With Purpose
Ready to grow your creative business? This free marketing workbook was written specifically for creative, heritage and hospitality professionals. Build a simple, sustainable marketing plan that helps you get noticed.
You’ll also get access tođź’ĄLet’s Make Some Noiseđź’Ą, a weekly newsletter full of tools, insights, and community highlights for arts, heritage, and creative professionals working at the intersection of culture and hospitality. (You can unsubscribe anytime.)
Why Cultural Organizations Choose Me
- Recognized expert in sustainable cultural tourism development
- Featured speaker at the American Indigenous Tourism Conference on AI in cultural tourism marketing
- Led development of the first-ever Economic Impact of Native American Tourism Study
- Author of the groundbreaking Cultural Heritage Tourism Planner, showcasing successful cultural tourism initiatives nationwide
- Two decades of hands-on experience in cultural tourism marketing and communications
Why Cultural Organizations Need a Content Marketing Strategy
Content marketing is your key to getting noticed, standing out, and building advocacy with engaged customers.
Email is 40x more effective at driving customer acquisition than Facebook and Twitter combined.
It’s a direct, personal way to reach your audience, without relying on social media algorithms.
With the right approach, email can help increase visitation, drive ticket sales, and boost community support.
Your Email List Is Your Most Powerful Asset
Every piece of content you create—whether a blog post, social media update, or video—represents an opportunity to connect with your audience. The right content strategy can transform passive audiences into passionate advocates.
our content isn’t just marketing material; it’s a tool for driving visitation, advocacy, community support, and long-term success. Let’s turn your content into your most valuable asset.
Who is This Service For?
- Hospitality & Tourism Organizations wanting to streamline their workflow with automation.
- Arts Councils looking to increase engagement and expand their reach to partnering agencies and foundations.
- Artists and Culture Bearers looking to stay in touch with people they meet at arts fairs and stay top of mind with consumers of art, culture and tourism.
- Small Business Owners looking to reach more potential customers and drive results with email campaigns.
Monica guided me every step along the way, so I never had to figure out anything on my own. I highly recommend Monica to anyone needing business consulting. With her wide variety of knowledge, experience, and expertise, you can be assured that your business will skyrocket!.”
– Philip Lamar, President & CEO
Broker Bros. & Co
Choose Your Email Marketing Package
Each of our email marketing packages can be customized to meet your organization’s unique cultural needs and goals:
Questions? Ready to get started? Book a free Vision Call to discuss your cultural tourism vision.
Book NowEmail Road Map: The DIY Package
Perfect for those who are just starting out or looking for a DIY approach.
What You Get:
- One 60-minute strategy session
- Audience Value Matrix review
- Basic email marketing audit
- Personalized roadmap with a six-month content plan
Why Choose This Package?
This is a great choice if you’re new to email marketing, or on a limited budget, and just need a clear roadmap to help get you started. You’ll get all the tools to build your own strategy and start seeing results.
Pricing: $500
Email Welcome Package
For those ready to implement a solid, welcoming foundation for their email marketing strategy.
What You Get:
- Full email platform setup & optimization
- Custom email welcome page, email template and subscriber form design
- Basic three-email welcome sequence
Why Choose This Package?
This package is perfect if you already have a list but need more structure and engagement. I’ll help you create the perfect foundation to welcome new subscribers and start building relationships.
Pricing: $1,000
Power Play Package
For those ready to scale and refine their email marketing for maximum impact.
What You Get:
- Monthly content strategy & planning
- Performance tracking & optimization
Why Choose This Package?
Ready to take your email strategy to the next level? This package is designed for those who want a more hands-on approach with monthly strategy sessions and performance tracking. Perfect for growing your reach and maximizing engagement.
Pricing: $1,500/month
Bonus: Commit to six months with a 50% upfront payment, and receive the Welcome Package at no charge
Done-for-You Email Mastery
For those who want to completely outsource their email marketing.
What You Get:
- Full-service email management (writing, scheduling, automation)
- Monthly performance tracking and strategy updates
Why Choose This Package?
If you don’t have the time or resources to manage your email campaigns, this package is for you. I’ll handle everything for you—from content creation to automation—so you can focus on what you do best.
Pricing: Contact for a custom quote.
Add-On Services
Need additional marketing services? I have you covered.
- Email & marketing training, workshops and webinars
- Content planning
- Lead magnet design and creation
- Website redesign and project management
- RFP & grant writing
We appreciate and value how Monica painted a picture of who we are, what we do, and our why through the creation of a few simple elements previously missing in our marketing.
Now potential clients experience who we are for themselves. We don’t have to “sell” what we do. We can focus on building rapport with potential clients and let the marketing materials do the rest.
– Lisa Jackson, CEO
Envive Solutions
Why Cultural Organizations Choose Me
I’m Monica Poling, and I’ve spent decades helping cultural tourism experts and creative professionals create innovative marketing strategies that support their mission and amplify their impact.
Achievements
Speaker & Trainer: Led sessions on marketing, AI, and automation at leading culture, tourism, and economic development conferences—including the State of New Mexico Economic Development Department, the American Indian Alaska Native Tourism Association, and SCORE.org.
AI & Automation Specialist: Simplify marketing with smart, tech-connected workflows. Built custom automations that grew my email list by 30% and help clients spend less time on repetitive tasks and more on meaningful engagement.
Cultural Tourism Champion: Recognized voice in cultural tourism. Led the first-ever Economic Impact Study of Native American Tourism (uncovered a $4B+ industry). Co-authored both the Cultural Heritage Tourism Planner and Travel Professionals Planner for Indigenous Nations.
SCORE Education Coordinator & Mentor: Curate speaker lineups and trainings for SCORE.org. Mentor small business owners on marketing, strategy, and sustainable growth.
Former Travel Editor: Covered hospitality and cultural tourism for TravelAge West and TravelPulse. Won editorial awards, led three site redesigns, and built a robust industry email list from the ground up.
Ethical AI Advocate: Champion responsible, sustainable use of AI—including raising awareness about its environmental impact (like excessive water use) and protecting intellectual property, creative rights, and traditional knowledge, especially in cultural and Indigenous contexts.
InstantMarketingPlan.AI (Coming Soon)
An instant marketing plan that drives new business. This free, automated tool gives Chambers of Commerce and Economic Development Orgs a high-value tool they can offer their members—while quietly collecting qualified leads in the background.
đź’ˇ What it is: A plug-and-play marketing plan generator tailored for small businesses.
🎯 What you get: Lead generation for your organization, instantly.
🤝 Who it’s for: Chambers, EDOs, and any group or non-profit supporting entrepreneurs.
Email Marketing Statistics
- $42 ROI: Email marketing has an ROI of $42 for every $1 spent. (Campaign Monitor)
- 81% Adoption Rate: 81 percent of small businesses rely on email as their primary customer acquisition channel. (Ember Tribe)
- 49% Prefer Email Promos: 49 percent of consumers say they like to receive promotional emails from their favorite brands on a weekly basis. (Statista)
- Personalization Matters: Emails with personalized subject lines are 26% more likely to be opened. (Campaign Monitor)
- Email Drives Purchases: Nearly 50% of consumers made a purchase after receiving a targeted email. (McKinsey & Company)
- Email Marketing is 40x More Effective: It is 40x more effective at acquiring customers than Facebook and Twitter combined. (OptinMonster)
- Email Marketing is a Core Business Strategy: Nearly three in four (73%) marketers say email marketing is a core part of their business strategy. (HubSpot)
- Automation Increases Conversions: Automation in email marketing increases conversions by 30%. (Vero)
Questions? Ready to get started? Book a free Vision Call to discuss your cultural tourism vision.
Book Nowwebsite content strategy
Your website is more than just a calling card; it’s a strategic marketing tool that should first and foremost demonstrate your unique value. Your website content strategy must start by defining what sets your business apart, and include how to while encourage meaningful interactions with site visitors.
Whether you’re creating a new website or refreshing an existing site, the objective is clear: your website content strategy must not start with WHAT you do, but rather WHY your audience should work with you.
Want to discuss your Website Content Strategy?
Book a Free Strategy Session now.
Questions to Guide Your Website Content Strategy
Is your messaging clear and focused? Does it highlighting the specific benefits and value you provide to your audience (clients, partners, donors, media, etc.)?
Do you have a clear audience plan (guided by an Audience Value Matrix) and defined buyer journey that guides site visitors through each stage of engagement?
Are your call-to-action buttons (subscribe, learn more, contact us) clear and compelling? Do they inspire action by demonstrating how and why people should engage with your business?
Does your website provide strong reasons—and an incentive like a lead magnet — for visitors to subscribe or engage with your offerings?
Do you collect client information through a newsletter sign-up? Is it easy for visitors to get in touch, subscribe, or follow you on social media?
Do you have a clear site structure that makes it easy for site visitors to find what they want or need? Do you have an FAQ page?
If your website doesn’t demonstrate your value, and build trust, you could be missing out on opportunities to generate new business.
Pricing
Website Content
Review
60-Minute
Strategy Session
(Two)
Content Review
(Up to 15 pages)
Assessment of Call-to-Action effectiveness
Written report with detailed recommendations
Website Content
Refresh
60-Minute
Strategy Session
(Up to 3)
New Content
(Up to 15 pages)
Up to three rounds of revisions.
Website Refresh
w/ Lead Magnet
60-Minute
Strategy Session
(Up to 4)
All elements from the Website Content Redo
Development of lead magnet content to attract and capture leads.
Up to three rounds of revisions.
$1,500
$3,000
$4,500
Starting a new business is already a challenge, but attaining an SBA loan to fund it can be just as challenging. Monica took up the task to help me create an excellent, clear, and professional business plan that helped lead to securing my loan, and therefore, funding my business startup. Monica guided me every step along the way, so I never had to figure out anything on my own.
I highly recommend Monica to anyone needing business consulting. With her wide variety of knowledge, experience, and expertise, you can be assured that your business will skyrocket!.”
– Philip Lamar, President & CEO
Broker Bros. & Co.
Website Content Strategy: My Process
Strategy Call: We’ll kick off our project with a deep-dive strategy call to clarify your key goals and objectives, helping to direct your website content.
Strategy & Content Assessment
We’ll evaluate your current website content strategy and performance metrics to establish benchmarks for improvement.
Audience Value Matrix: Using my proprietary Audience Value Matrix, we’ll identify your core audience and align your content with their needs and expectations.
Wireframes: If you’re starting from scratch, provide your wireframes or design concepts to ensure the content aligns with your page layout.
First Draft: I’ll create the first draft of your website content, capturing your unique voice and style.
Review Process: We’ll collaborate to refine your content with up to three rounds of revisions for a polished final product.
Final Draft: You’ll receive the final draft in an editable format (Google Docs or Microsoft Word), followed by a review of your live website to ensure everything flows and links correctly.
Implementation Support: I’ll work with your website design team or project manage the rollout to ensure seamless integration of the new content. (Optional)