Style Guide

Brand Colors

Last updated: April 2024

Primary Brand Colors

Secondary Brand Colors

Be the Red Umbrella Infographic Colors

Brand Infographic Color Palettes

Thank you the Albuquerque Housing Authority for providing the inspiration for our color palettes. (View ABQ Housing Building Color Palettes PDF.)

Primary Color Tints

Typography

Menu

Font: Poppins– 12px, Weight – 700

Main Content

Font: Poppins, Size – 18px, Weight – 400

Headings – H1

Font: Chelsea Market
Size – 32px /
Weight – 700

Fusce vulputate augue sit amet nunc egestas volutpat.

Headings – H2

Font: Chelsea Market
Size – 22px /
Weight – 700

Fusce vulputate augue sit amet nunc egestas volutpat.

Headings – H3

Font: Chelsea Market
Size – 18px /
Weight – 700

Fusce 8vulputate augue sit amet nunc egestas volutpat.

Headings – H4

Font: Chelsea Market
Size – 16px /
Weight – 700

Fusce vulputate augue sit amet nunc egestas volutpat.

Headings – H5

Font: Chelsea Market
Size – 16 px /
Weight – 700

Fusce vulputate augue sit amet nunc egestas volutpat.

Headings – H6

Font: Rubik
Size – 18px/17px
Weight – 700

Fusce vulputate augue sit amet nunc egestas volutpat.

Buttons

Global Colors

contrast: #172021

contrast-2: #273227

contrast-3: #666666

contrast-4: #a3a791

base: #faf0e2

base-2: #ffffff

accent: #fbbb7b

accent-2: #5b7f1d

My Services

Brand Report Card

Perfect for DIY marketers 

If your marketing efforts aren’t delivering their anticipated results, I will review your content and provide feedback on how to tweak your messaging so it best showcases your strengths.

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Brand Narrative

Highlight successes over services

Does your content paint a vivid picture of success? I’ll work with you to identify your unique strengths, and then build a custom content plan for your core web pages.

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Book a Consultation

Personalized Solutions

What are your branding needs? Contact me to for a free, 15-Discovery Call.

I also offer one-on-one mentoring sessions.

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Creating a strong brand framework is a critical step for entrepreneurs looking to build a rock solid business identity. While brand strategy is often considered a tool that only larger organizations use, following a brand strategy can help all businesses–including solopreneurs, artists, non-profits, and even community leaders. In short, the brand framework helps define what you do and how the marketplace should perceive you and share your message.